Friday, December 19, 2008

Why Sometimes You Can Rank Well Without Meta Tags

Simplest answer is because they are not that important. Backlinks are the feul that drives the rocket in the moon.





Sure, it's not just the fuel. Same thing, without meta tags, spiders still show something to the searcher.





Remember meta tags are considered important only because the meta title and meta description is what appears in the search results. The meta title linking to your site, and short snipped of words, the meta description.





But it has nothing or almost nothing to do with rankings. You see, if you don't have meta title tag, spiders will usually put Untitled... and without meta description they grab some content from your website and put it there.





It's not good for the searcher seeing Untitled if he searches for dog food, that's why you need to use meta tags.





But, a page can still rank. Meta tags are more of a quality factor, that's why you should do it on the homepage because most often that's the page you want to get high rankings for. But every other page if possible should have unique meta tags.





Again, no one knows how much if any at all it has effects on your rankings, just that it's so very very little. Probably there are more onpage optimization strategies you should apply, then there is offpage. While offpage is the feul, that's also why an affiliate link ranks well in search engines if it has any feul, offpage optimization.





As an seo you should focus on offpage optimization mainly. But if you have time to do onpage optimization, it's something you should do. It's going to help, little or very little it's still going to help. Remember also there are lots of onpage optimization strategies you can apply, in fact there are more onpage than offpage strategies. So many few things will finally end up getting big and having a big impact.





So that's why websites can rank without having meta tags. Most people think meta tags sort of are the reason or one of the primary reasons why a site gets ranked. That's not true.





What you cannot directly see when you visit a website is driving that website rankings at the top. The amount and quality of the backlinks. There are free tools to find the number of backlinks any site has as well.





One other important thing is to have a bigger site, the bigger it is, the better. Assuming always you put in quality pages of course. It becomes known as an authority site, and pages themselves can get high rankings not just your homepage.


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